Cloud computing was popularized with Amazon.com releasing its Elastic Compute Cloud product in 2006. References to the phrase "cloud computing" appeared as early as 1996, with the first known mention in a Compaq internal document.
The cloud symbol was used to represent networks of computing equipment in the original ARPANET by as early as 1977, and the CSNET by 1981—both predecessors to the Internet itself. The word cloud was used as a metaphor for the Internet and a standardized cloud-like shape was used to denote a network on telephony schematics. With this simplification, the implication is that the specifics of how the endpoints of a network are connected are not relevant to understanding the diagram. The term cloud was used to refer to platforms for distributed computing as early as 1993, when Apple spin-off General Magic and AT&T used it in describing their (paired) Telescript and PersonaLink technologies. In Wired's April 1994 feature "Bill and Andy's Excellent Adventure II", Andy Hertzfeld commented on Telescript, General Magic's distributed programming language: "The beauty of Telescript ... is that now, instead of just having a device to program, we now have the entire Cloud out there, where a single program can go and travel to many different sources of information and create a sort of a virtual service. No one had conceived that before. The example Jim White [the designer of Telescript, X.400 and ASN.1] uses now is a date-arranging service where a software agent goes to the flower store and orders flowers and then goes to the ticket shop and gets the tickets for the show, and everything is communicated to both parties."
During the 1960s, the initial concepts of time-sharing became popularized via RJE (Remote Job Entry); this terminology was mostly associated with large vendors such as IBM and DEC. Full-time-sharing solutions were available by the early 1970s on such platforms as Multics (on GE hardware), Cambridge CTSS, and the earliest UNIX ports (on DEC hardware). Yet, the "data center" model where users submitted jobs to operators to run on IBM's mainframes was overwhelmingly predominant. In the 1990s, telecommunications companies, who previously offered primarily dedicated point-to-point data circuits, began offering virtual private network (VPN) services with comparable quality of service, but at a lower cost. By switching traffic as they saw fit to balance server use, they could use overall network bandwidth more effectively. They began to use the cloud symbol to denote the demarcation point between what the provider was responsible for and what users were responsible for. Cloud computing extended this boundary to cover all servers as well as the network infrastructure. As computers became more diffused, scientists and technologists explored ways to make large-scale computing power available to more users through time-sharing. They experimented with algorithms to optimize the infrastructure, platform, and applications to prioritize CPUs and increase efficiency for end users. The use of the cloud metaphor for virtualized services dates at least to General Magic in 1994, where it was used to describe the universe of "places" that mobile agents in the Telescript environment could go. As described by Andy Hertzfeld: "The beauty of Telescript," says Andy, "is that now, instead of just having a device to program, we now have the entire Cloud out there, where a single program can go and travel to many different sources of information and create a sort of a virtual service." The use of the cloud metaphor is credited to General Magic communications employee David Hoffman, based on long-standing use in networking and telecom. In addition, to use by General Magic itself, it was also used in promoting AT&T's associated PersonaLink Services. 2000s In August 2006, Amazon created subsidiary Amazon Web Services and introduced its Elastic Compute Cloud (EC2). In April 2008, Google released the beta version of Google App Engine. In early 2008, NASA's OpenNebula, enhanced in the RESERVOIR European Commission-funded project, became the first open-source software for deploying private and hybrid clouds, and for the federation of clouds. By mid-2008, Gartner saw an opportunity for cloud computing "to shape the relationship among consumers of IT services, those who use IT services and those who sell them" and observed that "organizations are switching from company-owned hardware and software assets to per-use service-based models" so that the "projected shift to computing ... will result in dramatic growth in IT products in some areas and significant reductions in other areas." In 2008, the U.S. National Science Foundation began the Cluster Exploratory program to fund academic research using Google-IBM cluster technology to analyze massive amounts of data, 2010s In February 2010, Microsoft released Microsoft Azure, which was announced in October 2008. In July 2010, Rackspace Hosting and NASA jointly launched an open-source cloud-software initiative known as OpenStack. The OpenStack project intended to help organizations offering cloud-computing services running on standard hardware. The early code came from NASA's Nebula platform as well as from Rackspace's Cloud Files platform. As an open-source offering and along with other open-source solutions such as CloudStack, Ganeti, and OpenNebula, it has attracted attention by several key communities. Several studies aim at comparing these open source offerings based on a set of criteria. On March 1, 2011, IBM announced the IBM SmartCloud framework to support Smarter Planet. Among the various components of the Smarter Computing foundation, cloud computing is a critical part. On June 7, 2012, Oracle announced the Oracle Cloud. This cloud offering is poised to be the first to provide users with access to an integrated set of IT solutions, including the Applications (SaaS), Platform (PaaS), and Infrastructure (IaaS) layers. In May 2012, Google Compute Engine was released in preview, before being rolled out into General Availability in December 2013. In 2019, it was revealed that Linux is most used on Microsoft Azure. Similar concepts The goal of cloud computing is to allow users to take benefit from all of these technologies, without the need for deep knowledge about or expertise with each one of them. The cloud aims to cut costs and helps the users focus on their core business instead of being impeded by IT obstacles. The main enabling technology for cloud computing is virtualization. Virtualization software separates a physical computing device into one or more "virtual" devices, each of which can be easily used and managed to perform computing tasks. With operating system–level virtualization essentially creating a scalable system of multiple independent computing devices, idle computing resources can be allocated and used more efficiently. Virtualization provides the agility required to speed up IT operations and reduces cost by increasing infrastructure utilization. Autonomic computing automates the process through which the user can provision resources on-demand. By minimizing user involvement, automation speeds up the process, reduces labor costs and reduces the possibility of human errors. Cloud computing uses concepts from utility computing to provide metrics for the services used. Cloud computing attempts to address QoS (quality of service) and reliability problems of other grid computing models. Cloud computing shares characteristics with: Client–server model—Client–server computing refers broadly to any distributed application that distinguishes between service providers (servers) and service requestors (clients). Computer bureau—A service bureau providing computer services, particularly from the 1960s to 1980s. Grid computing—A form of distributed and parallel computing, whereby a 'super and virtual computer' is composed of a cluster of networked, loosely coupled computers acting in concert to perform very large tasks. Fog computing—Distributed computing paradigm that provides data, compute, storage and application services closer to the client or near-user edge devices, such as network routers. Furthermore, fog computing handles data at the network level, on smart devices and on the end-user client-side (e.g. mobile devices), instead of sending data to a remote location for processing. Mainframe computer—Powerful computers used mainly by large organizations for critical applications, typically bulk data processing such as census; industry and consumer statistics; police and secret intelligence services; enterprise resource planning; and financial transaction processing. Utility computing—The "packaging of computing resources, such as computation and storage, as a metered service similar to a traditional public utility, such as electricity." Peer-to-peer—A distributed architecture without the need for central coordination. Participants are both suppliers and consumers of resources (in contrast to the traditional client-server model). Green computing Cloud sandbox—A live, isolated computer environment in which a program, code or file can run without affecting the application in which it runs. Characteristics Cloud computing exhibits the following key characteristics: Agility for organizations may be improved, as cloud computing may increase users' flexibility with re-provisioning, adding, or expanding technological infrastructure resources. Cost reductions are claimed by cloud providers. A public-cloud delivery model converts capital expenditures (e.g., buying servers) to operational expenditure. This purportedly lowers barriers to entry, as infrastructure is typically provided by a third party and need not be purchased for one-time or infrequent intensive computing tasks. Pricing on a utility computing basis is "fine-grained", with usage-based billing options. As well, less in-house IT skills are required for implementation of projects that use cloud computing. The e-FISCAL project's state-of-the-art repository contains several articles looking into cost aspects in more detail, most of them concluding that costs savings depend on the type of activities supported and the type of infrastructure available in-house. Device and location independence enable users to access systems using a web browser regardless of their location or what device they use (e.g., PC, mobile phone). As infrastructure is off-site (typically provided by a third-party) and accessed via the Internet, users can connect to it from anywhere. Maintenance of cloud computing applications is easier, because they do not need to be installed on each user's computer and can be accessed from different places (e.g., different work locations, while travelling, etc.). Multitenancy enables sharing of resources and costs across a large pool of users thus allowing for: centralization of infrastructure in locations with lower costs (such as real estate, electricity, etc.) peak-load capacity increases (users need not engineer and pay for the resources and equipment to meet their highest possible load-levels) utilisation and efficiency improvements for systems that are often only 10–20% utilised. Performance is monitored by IT experts from the service provider, and consistent and loosely coupled architectures are constructed using web services as the system interface. Productivity may be increased when multiple users can work on the same data simultaneously, rather than waiting for it to be saved and emailed. Time may be saved as information does not need to be re-entered when fields are matched, nor do users need to install application software upgrades to their computer. Availability improves with the use of multiple redundant sites, which makes well-designed cloud computing suitable for business continuity and disaster recovery. Scalability and elasticity via dynamic ("on-demand") provisioning of resources on a fine-grained, self-service basis in near real-time (Note, the VM startup time varies by VM type, location, OS and cloud providers), without users having to engineer for peak loads. This gives the ability to scale up when the usage need increases or down if resources are not being used. Emerging approaches for managing elasticity include the use of machine learning techniques to propose efficient elasticity models. Security can improve due to centralization of data, increased security-focused resources, etc., but concerns can persist about loss of control over certain sensitive data, and the lack of security for stored kernels. Security is often as good as or better than other traditional systems, in part because service providers are able to devote resources to solving security issues that many customers cannot afford to tackle or which they lack the technical skills to address. However, the complexity of security is greatly increased when data is distributed over a wider area or over a greater number of devices, as well as in multi-tenant systems shared by unrelated users. In addition, user access to security audit logs may be difficult or impossible. Private cloud installations are in part motivated by users' desire to retain control over the infrastructure and avoid losing control of information security. The National Institute of Standards and Technology's definition of cloud computing identifies "five essential characteristics": On-demand self-service. A consumer can unilaterally provision computing capabilities, such as server time and network storage, as needed automatically without requiring human interaction with each service provider. Broad network access. Capabilities are available over the network and accessed through standard mechanisms that promote use by heterogeneous thin or thick client platforms (e.g., mobile phones, tablets, laptops, and workstations). Resource pooling. The provider's computing resources are pooled to serve multiple consumers using a multi-tenant model, with different physical and virtual resources dynamically assigned and reassigned according to consumer demand. Rapid elasticity. Capabilities can be elastically provisioned and released, in some cases automatically, to scale rapidly outward and inward commensurate with demand. To the consumer, the capabilities available for provisioning often appear unlimited and can be appropriated in any quantity at any time. Measured service. Cloud systems automatically control and optimize resource use by leveraging a metering capability at some level of abstraction appropriate to the type of service (e.g., storage, processing, bandwidth, and active user accounts). Resource usage can be monitored, controlled, and reported, providing transparency for both the provider and consumer of the utilized service. — National Institute of Standards and Technology Service models Cloud computing service models arranged as layers in a stack Though service-oriented architecture advocates "Everything as a service" (with the acronyms EaaS or XaaS, or simply aas), cloud-computing providers offer their "services" according to different models, of which the three standard models per NIST are Infrastructure as a Service (IaaS), Platform as a Service (PaaS), and Software as a Service (SaaS). These models offer increasing abstraction; they are thus often portrayed as layers in a stack: infrastructure-, platform- and software-as-a-service, but these need not be related. For example, one can provide SaaS implemented on physical machines (bare metal), without using underlying PaaS or IaaS layers, and conversely one can run a program on IaaS and access it directly, without wrapping it as SaaS. Infrastructure as a service (IaaS) Main article: Infrastructure as a service "Infrastructure as a service" (IaaS) refers to online services that provide high-level APIs used to abstract various low-level details of underlying network infrastructure like physical computing resources, location, data partitioning, scaling, security, backup, etc. A hypervisor runs the virtual machines as guests. Pools of hypervisors within the cloud operational system can support large numbers of virtual machines and the ability to scale services up and down according to customers' varying requirements. Linux containers run in isolated partitions of a single Linux kernel running directly on the physical hardware. Linux cgroups and namespaces are the underlying Linux kernel technologies used to isolate, secure and manage the containers. Containerisation offers higher performance than virtualization because there is no hypervisor overhead. Also, container capacity auto-scales dynamically with computing load, which eliminates the problem of over-provisioning and enables usage-based billing. IaaS clouds often offer additional resources such as a virtual-machine disk-image library, raw block storage, file or object storage, firewalls, load balancers, IP addresses, virtual local area networks (VLANs), and software bundles. The NIST's definition of cloud computing describes IaaS as "where the consumer is able to deploy and run arbitrary software, which can include operating systems and applications. The consumer does not manage or control the underlying cloud infrastructure but has control over operating systems, storage, and deployed applications; and possibly limited control of select networking components (e.g., host firewalls)." IaaS-cloud providers supply these resources on-demand from their large pools of equipment installed in data centers. For wide-area connectivity, customers can use either the Internet or carrier clouds (dedicated virtual private networks). To deploy their applications, cloud users install operating-system images and their application software on the cloud infrastructure. In this model, the cloud user patches and maintains the operating systems and the application software. Cloud providers typically bill IaaS services on a utility computing basis: cost reflects the amount of resources allocated and consumed. Platform as a service (PaaS) Main article: Platform as a service The NIST's definition of cloud computing defines Platform as a Service as: The capability provided to the consumer is to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages, libraries, services, and tools supported by the provider. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but has control over the deployed applications and possibly configuration settings for the application-hosting environment. PaaS vendors offer a development environment to application developers. The provider typically develops toolkit and standards for development and channels for distribution and payment. In the PaaS models, cloud providers deliver a computing platform, typically including operating system, programming-language execution environment, database, and web server. Application developers develop and run their software on a cloud platform instead of directly buying and managing the underlying hardware and software layers. With some PaaS, the underlying computer and storage resources scale automatically to match application demand so that the cloud user does not have to allocate resources manually.[need quotation to verify] Some integration and data management providers also use specialized applications of PaaS as delivery models for data. Examples include iPaaS (Integration Platform as a Service) and dPaaS (Data Platform as a Service). iPaaS enables customers to develop, execute and govern integration flows. Under the iPaaS integration model, customers drive the development and deployment of integrations without installing or managing any hardware or middleware. dPaaS delivers integration—and data-management—products as a fully managed service. Under the dPaaS model, the PaaS provider, not the customer, manages the development and execution of programs by building data applications for the customer. dPaaS users access data through data-visualization tools. Platform as a Service (PaaS) consumers do not manage or control the underlying cloud infrastructure including network, servers, operating systems, or storage, but have control over the deployed applications and possibly configuration settings for the application-hosting environment. Software as a service (SaaS) Main article: Software as a service The NIST's definition of cloud computing defines Software as a Service as: The capability provided to the consumer is to use the provider's applications running on a cloud infrastructure. The applications are accessible from various client devices through either a thin client interface, such as a web browser (e.g., web-based email), or a program interface. The consumer does not manage or control the underlying cloud infrastructure including network, servers, operating systems, storage, or even individual application capabilities, with the possible exception of limited user-specific application configuration settings. In the software as a service (SaaS) model, users gain access to application software and databases. Cloud providers manage the infrastructure and platforms that run the applications. SaaS is sometimes referred to as "on-demand software" and is usually priced on a pay-per-use basis or using a subscription fee. In the SaaS model, cloud providers install and operate application software in the cloud and cloud users access the software from cloud clients. Cloud users do not manage the cloud infrastructure and platform where the application runs. This eliminates the need to install and run the application on the cloud user's own computers, which simplifies maintenance and support. Cloud applications differ from other applications in their scalability—which can be achieved by cloning tasks onto multiple virtual machines at run-time to meet changing work demand. Load balancers distribute the work over the set of virtual machines. This process is transparent to the cloud user, who sees only a single access-point. To accommodate a large number of cloud users, cloud applications can be multitenant, meaning that any machine may serve more than one cloud-user organization. The pricing model for SaaS applications is typically a monthly or yearly flat fee per user, so prices become scalable and adjustable if users are added or removed at any point. It may also be free. Proponents claim that SaaS gives a business the potential to reduce IT operational costs by outsourcing hardware and software maintenance and support to the cloud provider. This enables the business to reallocate IT operations costs away from hardware/software spending and from personnel expenses, towards meeting other goals. In addition, with applications hosted centrally, updates can be released without the need for users to install new software. One drawback of SaaS comes with storing the users' data on the cloud provider's server. As a result, there could be unauthorized access to the data. Examples of applications offered as SaaS are games and productivity software like Google Docs and Word Online. SaaS applications may be integrated with cloud storage or File hosting services, which is the case with Google Docs being integrated with Google Drive and Word Online being integrated with Onedrive. Mobile "backend" as a service (MBaaS) Main article: Mobile backend as a service In the mobile "backend" as a service (m) model, also known as backend as a service (BaaS), web app and mobile app developers are provided with a way to link their applications to cloud storage and cloud computing services with application programming interfaces (APIs) exposed to their applications and custom software development kits (SDKs). Services include user management, push notifications, integration with social networking services and more. This is a relatively recent model in cloud computing, with most BaaS startups dating from 2011 or later but trends indicate that these services are gaining significant mainstream traction with enterprise consumers. Serverless computing Main article: Serverless computing Serverless computing is a cloud computing code execution model in which the cloud provider fully manages starting and stopping virtual machines as necessary to serve requests, and requests are billed by an abstract measure of the resources required to satisfy the request, rather than per virtual machine, per hour. Despite the name, it does not actually involve running code without servers. Serverless computing is so named because the business or person that owns the system does not have to purchase, rent or provision servers or virtual machines for the back-end code to run on. Function as a service (FaaS) Main article: Function as a service Function as a service (FaaS) is a service-hosted remote procedure call that leverages serverless computing to enable the deployment of individual functions in the cloud that run in response to events. FaaS is included under the broader term serverless computing, but the terms may also be used interchangeably. Deployment models Cloud computing types Private cloud Private cloud is cloud infrastructure operated solely for a single organization, whether managed internally or by a third party, and hosted either internally or externally. Undertaking a private cloud project requires significant engagement to virtualize the business environment, and requires the organization to reevaluate decisions about existing resources. It can improve business, but every step in the project raises security issues that must be addressed to prevent serious vulnerabilities. Self-run data centers are generally capital intensive. They have a significant physical footprint, requiring allocations of space, hardware, and environmental controls. These assets have to be refreshed periodically, resulting in additional capital expenditures. They have attracted criticism because users "still have to buy, build, and manage them" and thus do not benefit from less hands-on management, essentially "[lacking] the economic model that makes cloud computing such an intriguing concept". Public cloud For a comparison of cloud-computing software and providers, see Cloud-computing comparison A cloud is called a "public cloud" when the services are rendered over a network that is open for public use. Public cloud services may be free. Technically there may be little or no difference between public and private cloud architecture, however, security consideration may be substantially different for services (applications, storage, and other resources) that are made available by a service provider for a public audience and when communication is effected over a non-trusted network. Generally, public cloud service providers like Amazon Web Services (AWS), IBM Cloud, Oracle, Microsoft, Google, and Alibaba own and operate the infrastructure at their data center and access is generally via the Internet. AWS, Oracle, Microsoft, and Google also offer direct connect services called "AWS Direct Connect", "Oracle FastConnect", "Azure ExpressRoute", and "Cloud Interconnect" respectively, such connections require customers to purchase or lease a private connection to a peering point offered by the cloud provider. Hybrid cloud Hybrid cloud is a composition of a public cloud and a private environment, such as a private cloud or on-premises resources, that remain distinct entities but are bound together, offering the benefits of multiple deployment models. Hybrid cloud can also mean the ability to connect collocation, managed and/or dedicated services with cloud resources. Gartner defines a hybrid cloud service as a cloud computing service that is composed of some combination of private, public and community cloud services, from different service providers. A hybrid cloud service crosses isolation and provider boundaries so that it can't be simply put in one category of private, public, or community cloud service. It allows one to extend either the capacity or the capability of a cloud service, by aggregation, integration or customization with another cloud service. Varied use cases for hybrid cloud composition exist. For example, an organization may store sensitive client data in house on a private cloud application, but interconnect that application to a business intelligence application provided on a public cloud as a software service. This example of hybrid cloud extends the capabilities of the enterprise to deliver a specific business service through the addition of externally available public cloud services. Hybrid cloud adoption depends on a number of factors such as data security and compliance requirements, level of control needed over data, and the applications an organization uses. Another example of hybrid cloud is one where IT organizations use public cloud computing resources to meet temporary capacity needs that can not be met by the private cloud. This capability enables hybrid clouds to employ cloud bursting for scaling across clouds. Cloud bursting is an application deployment model in which an application runs in a private cloud or data center and "bursts" to a public cloud when the demand for computing capacity increases. A primary advantage of cloud bursting and a hybrid cloud model is that an organization pays for extra compute resources only when they are needed. Cloud bursting enables data centers to create an in-house IT infrastructure that supports average workloads, and use cloud resources from public or private clouds, during spikes in processing demands. The specialized model of hybrid cloud, which is built atop heterogeneous hardware, is called "Cross-platform Hybrid Cloud". A cross-platform hybrid cloud is usually powered by different CPU architectures, for example, x86-64 and ARM, underneath. Users can transparently deploy and scale applications without knowledge of the cloud's hardware diversity. This kind of cloud emerges from the rise of ARM-based system-on-chip for server-class computing. Hybrid cloud infrastructure essentially serves to eliminate limitations inherent to the multi-access relay characteristics of private cloud networking. The advantages include enhanced runtime flexibility and adaptive memory processing unique to virtualized interface models. Others Community cloud Community cloud shares infrastructure between several organizations from a specific community with common concerns (security, compliance, jurisdiction, etc.), whether managed internally or by a third-party, and either hosted internally or externally. The costs are spread over fewer users than a public cloud (but more than a private cloud), so only some of the cost savings potential of cloud computing are realized. Distributed cloud A cloud computing platform can be assembled from a distributed set of machines in different locations, connected to a single network or hub service. It is possible to distinguish between two types of distributed clouds: public-resource computing and volunteer cloud. Public-resource computing—This type of distributed cloud results from an expansive definition of cloud computing, because they are more akin to distributed computing than cloud computing. Nonetheless, it is considered a sub-class of cloud computing. Volunteer cloud—Volunteer cloud computing is characterized as the intersection of public-resource computing and cloud computing, where a cloud computing infrastructure is built using volunteered resources. Many challenges arise from this type of infrastructure, because of the volatility of the resources used to build it and the dynamic environment it operates in. It can also be called peer-to-peer clouds, or ad-hoc clouds. An interesting effort in such direction is Cloud@Home, it aims to implement a cloud computing infrastructure using volunteered resources providing a business-model to incentivize contributions through financial restitution. Multicloud Main article: Multicloud Multicloud is the use of multiple cloud computing services in a single heterogeneous architecture to reduce reliance on single vendors, increase flexibility through choice, mitigate against disasters, etc. It differs from hybrid cloud in that it refers to multiple cloud services, rather than multiple deployment modes (public, private, legacy). Poly cloud Poly cloud refers to the use of multiple public clouds for the purpose of leveraging specific services that each provider offers. It differs from multicloud in that it is not designed to increase flexibility or mitigate against failures but is rather used to allow an organization to achieve more that could be done with a single provider. Big Data cloud The issues of transferring large amounts of data to the cloud as well as data security once the data is in the cloud initially hampered adoption of cloud for big data, but now that much data originates in the cloud and with the advent of bare-metal servers, the cloud has become a solution for use cases including business analytics and geospatial analysis. HPC cloud HPC cloud refers to the use of cloud computing services and infrastructure to execute high-performance computing (HPC) applications. These applications consume considerable amount of computing power and memory and are traditionally executed on clusters of computers. In 2016 a handful of companies, including R-HPC, Amazon Web Services, Univa, Silicon Graphics International, Sabalcore, Gomput, and Penguin Computing offered a high performance computing cloud. The Penguin On Demand (POD) cloud was one of the first non-virtualized remote HPC services offered on a pay-as-you-go basis. Penguin Computing launched its HPC cloud in 2016 as alternative to Amazon's EC2 Elastic Compute Cloud, which uses virtualized computing nodes. Architecture Cloud computing sample architecture Cloud architecture, the systems architecture of the software systems involved in the delivery of cloud computing, typically involves multiple cloud components communicating with each other over a loose coupling mechanism such as a messaging queue. Elastic provision implies intelligence in the use of tight or loose coupling as applied to mechanisms such as these and others. Cloud engineering Cloud engineering is the application of engineering disciplines to cloud computing. It brings a systematic approach to the high-level concerns of commercialization, standardization and governance in conceiving, developing, operating and maintaining cloud computing systems. It is a multidisciplinary method encompassing contributions from diverse areas such as systems, software, web, performance, information technology engineering, security, platform, risk, and quality engineering. Security and privacy Main article: Cloud computing issues Cloud computing poses privacy concerns because the service provider can access the data that is in the cloud at any time. It could accidentally or deliberately alter or delete information. Many cloud providers can share information with third parties if necessary for purposes of law and order without a warrant. That is permitted in their privacy policies, which users must agree to before they start using cloud services. Solutions to privacy include policy and legislation as well as end-users' choices for how data is stored. Users can encrypt data that is processed or stored within the cloud to prevent unauthorized access. Identity management systems can also provide practical solutions to privacy concerns in cloud computing. These systems distinguish between authorized and unauthorized users and determine the amount of data that is accessible to each entity. The systems work by creating and describing identities, recording activities, and getting rid of unused identities. According to the Cloud Security Alliance, the top three threats in the cloud are Insecure Interfaces and APIs, Data Loss & Leakage, and Hardware Failure—which accounted for 29%, 25% and 10% of all cloud security outages respectively. Together, these form shared technology vulnerabilities. In a cloud provider platform being shared by different users, there may be a possibility that information belonging to different customers resides on the same data server. Additionally, Eugene Schultz, chief technology officer at Emagined Security, said that hackers are spending substantial time and effort looking for ways to penetrate the cloud. "There are some real Achilles' heels in the cloud infrastructure that are making big holes for the bad guys to get into". Because data from hundreds or thousands of companies can be stored on large cloud servers, hackers can theoretically gain control of huge stores of information through a single attack—a process he called "hyperjacking". Some examples of this include the Dropbox security breach, and iCloud 2014 leak. Dropbox had been breached in October 2014, having over 7 million of its users passwords stolen by hackers in an effort to get monetary value from it by Bitcoins (BTC). By having these passwords, they are able to read private data as well as have this data be indexed by search engines (making the information public). There is the problem of legal ownership of the data (If a user stores some data in the cloud, can the cloud provider profit from it?). Many Terms of Service agreements are silent on the question of ownership. Physical control of the computer equipment (private cloud) is more secure than having the equipment off-site and under someone else's control (public cloud). This delivers great incentive to public cloud computing service providers to prioritize building and maintaining strong management of secure services. Some small businesses that don't have expertise in IT security could find that it's more secure for them to use a public cloud. There is the risk that end users do not understand the issues involved when signing on to a cloud service (persons sometimes don't read the many pages of the terms of service agreement, and just click "Accept" without reading). This is important now that cloud computing is becoming popular and required for some services to work, for example for an intelligent personal assistant (Apple's Siri or Google Now). Fundamentally, private cloud is seen as more secure with higher levels of control for the owner, however public cloud is seen to be more flexible and requires less time and money investment from the user. Limitations and disadvantages According to Bruce Schneier, "The downside is that you will have limited customization options. Cloud computing is cheaper because of economics of scale, and—like any outsourced task—you tend to get what you want. A restaurant with a limited menu is cheaper than a personal chef who can cook anything you want. Fewer options at a much cheaper price: it's a feature, not a bug." He also suggests that "the cloud provider might not meet your legal needs" and that businesses need to weigh the benefits of cloud computing against the risks. In cloud computing, the control of the back end infrastructure is limited to the cloud vendor only. Cloud providers often decide on the management policies, which moderates what the cloud users are able to do with their deployment. Cloud users are also limited to the control and management of their applications, data and services. This includes data caps, which are placed on cloud users by the cloud vendor allocating a certain amount of bandwidth for each customer and are often shared among other cloud users. Privacy and confidentiality are big concerns in some activities. For instance, sworn translators working under the stipulations of an NDA, might face problems regarding sensitive data that are not encrypted. Cloud computing is beneficial to many enterprises; it lowers costs and allows them to focus on competence instead of on matters of IT and infrastructure. Nevertheless, cloud computing has proven to have some limitations and disadvantages, especially for smaller business operations, particularly regarding security and downtime. Technical outages are inevitable and occur sometimes when cloud service providers (CSPs) become overwhelmed in the process of serving their clients. This may result in temporary business suspension. Since this technology's systems rely on the Internet, an individual cannot access their applications, server or data from the cloud during an outage.However, many large enterprises maintain at least two internet providers, using different entry points into their workplaces, some even use 4G as a third fallback. Emerging trends Cloud computing is still a subject of research. A driving factor in the evolution of cloud computing has been chief technology officers seeking to minimize risk of internal outages and mitigate the complexity of housing network and computing hardware in-house. Major cloud technology companies invest billions of dollars per year in cloud Research and Development. For example, in 2011 Microsoft committed 90 percent of its $9.6 billion R&D budget to its cloud. Research by investment bank Centaur Partners in late 2015 forecasted that SaaS revenue would grow from $13.5 billion in 2011 to $32.8 billion in 2016. Digital forensics in the cloud The issue of carrying out investigations where the cloud storage devices cannot be physically accessed has generated a number of changes to the way that digital evidence is located and collected. New process models have been developed to formalize collection. In some scenarios existing digital forensics tools can be employed to access cloud storage as networked drives (although this is a slow process generating a large amount of internet traffic). An alternative approach is to deploy a tool that processes in the cloud itself. For organizations using Office 365 with an 'E5' subscription, there is the option to use Microsoft's built-in ediscovery resources, although these do not provide all the functionality that is typically required for a forensic process.